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Admiral Login @

Admiral Login Review |


Admiral LoginThe Admiral Group has consistently ranked as a top 5 UK insurer over the years. The core brand is served at and they have been trading since 1993. This company is joined by Bell, Diamond, Elephant and of course The Group’s pre-tax profit tends to peak at £370 million and their user base sits at 4.2 million. Britain has always been their prime location served although they have expanded overseas to the likes of France and Spain. All of the Group’s brands are very popular and having their own comparison service to feed them is ideal. There has however been growth problems at Confused who have had to live in the shadows of those meerkats.


The insurers that generate higher levels of business have been the Direct Line Group, Aviva and LV. Admiral have been quite evenly matched with AXA. This French rival has been edging them out on comparison searches, through the main AXA brand and Swiftcover. There is no doubt though that Diamond and Elephant each continue to progress well. Unlike their big competitors noted above, things work differently here when it comes to underwriting. They do cover a portion of this, but there has been a long running agreement with Munich Re who underwrite 40% their business in the UK. You may be used to seeing the headline of: “A consortium of insurers led by Great Lakes Reinsurance (UK) Plc”.


The Admiral login is served on a subdomain of ( This function is primarily based on documents. If you pop in the Existing Customers area there are other split areas. One example being the update area for any policy changes. You can fill in a form for their Single-Car policy, but for MultiCar you’ll need to call them. On topic, they have been one of the innovators of multi car insurance. There has also been a major focus on the telematics niche. For this they launched LittleBox back in 2013. They also compete through Bell. For customer support, the times vary based on the policy and the department requested. All such lines are live 7/7.

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