Titanbet (aka Titan Bet) is one of the new kids on the block in the betting world formed in 2009. This is a creation from Teddy Sagi’s Playtech Plc who are one of the world’s leading gaming software suppliers. Many major gaming brands opt with their software. They have historically aligned themselves with bingo and casino over the years. Titan is where they are hoping to make big gains in sports betting. They are currently some way behind the major sportsbooks, but with enticing offers and a high quality platform, they do have the potential to compete with the best of them. Accumulator fans will appreciate their Acca Club plus the ability to compose 20 folds with low 7p stakes.
Since launching in 1997 Unibet has attracted more than 13.5 million customers. This Swedish gambling firm (today headed in Malta) has licences held across many European countries such as Belgium, Denmark, France, Germany, Italy etc. They have primarily operated from www.unibet.com over the years, but the UK is now served from www.unibet.co.uk that was only launched back in 2014. The markets covered by them include bingo, casino, casino (live), games, poker and sports. Growth in the local space was boosted considerably by their acquisition of Stan James Online. This deal that went through in 2015 was for the sum of £19 million. It was their branding rights and website included and not the chain of 90 betting shops.
888Sport has enjoyed tremendous traction since launching in March 2008, already controlling the 10th most popular sportsbook. The history of the group (888 Holdings) dates back to 1997 through the Ben-Yitzhak brothers (Ron and Shay) and the Shaked brothers (Aaron and Avi). There are various brands today split across varied markets including 888Bingo, 888Casino and 888Poker. Great strides have been made across each sector. Bingo has in particular been a pioneering niche. The main company is joined by 888Ladies, but they importantly provide the software for such big players as Foxy, Moon, Wink etc. This is through their Dragonfish subsidiary. Swift progression in sports has been aided by their Bet You Can TV ad campaign.
We always like to hear of successful family orientated British businesses that have stood the test of time. This is very much the case here, with roots of 1946 and now 3 generations (William, Victor Sr and Victor Jr). Business turnover now exceeds £1 billion that is generated through a global user base of 500,000+ customers. The Victor Chandler brand name has now made way for BetVictor. The “Gentleman Bookmaker” is credited as the first to recognise the true potential of online gambling. This became clear when they sold their 41 betting shops to Coral back in 2006, with their full focus then being directed on the web at www.betvictor.com that is now the 9th most visited sportsbook.
Betfred was founded by Fred Done and his brother Peter. They started out with a single shop in Ordsall, Salford, back in 1967. The funding for this venture interestingly came from a substantial bet placed on England to win the World Cup. Rapid expansion was enjoyed over the coming years and to date they now have close to 1380 betting shops. Whilst their roots lie in Manchester, they have took their head office over to Warrington. Their swift progression has seen huge annual turnovers that have surpassed £8 billion. One of Betfred’s key acquisitions has been the Tote that was established by Winston Churchill in 1927. This brand is active online as Totesport.
Betfair’s leading betting exchange service was launched in 2000 by Andrew Black and Edward Wray in London. Since launch they have welcomed 4 million customers to the site with 1.1 million active users. Since there is no bookmaker taking a cut, it is headlined that the odds accessible here can be improved up to 20%. Commissions on the winnings are taken at 5%, although this can trim down to 2%. Much higher cuts are however taken for those who earn consistent profits over a long period of time. Following on from the big news that Coral and Ladbrokes were merging, we learnt that Betfair and Paddy Power were joining forces.
Coral is a major bookmaker on the high street with an impressive chain of 1800 betting shops. Their sister-company (Gala) themselves have a retail presence primarily through bingo with 140 clubs and they also have 30 casinos. Joe Coral’s empire traces back to the year 1926. Over the years they have took the savvy approach of buying out shops from their rivals as apposed to building outlets from scratch. They for instance purchased the chain belonging to the Coates family (who would later dominate online with Bet365) and they also took over Irish shops linked to Paddy Power through past merges. In 2015 a partnership with Ladbrokes was agreed that will secure their high street dominance.
Paddy Power was formed in 1988 when 3 bookmakers joined forces. In the modern day their profitable high street chain has expanded up to 600. This Irish bookie has adapted extremely well online building up one of Britain’s most visited sportsbooks. Mobile betting has become key to their operation with around 55% of their revenue online coming from smartphones and tablets. Much of their success has been guided from controversy and their “Laddish” reputation. With advertising we have seen footballers kicking cats and through betting we have seen odds provided on potential extinctions resulting from the BP oil spill. They occasionally lose big paydays intentionally, but this in turn returns loyalty.
Sky Bet was formed in 2002 that followed on from Sky’s acquisition of Opta Index, Planet Football and Surrey Sports. Sky’s share in this company has only been partial since they sold 80% of it to the private equity firm CVC Capital Partners. The Bet brand falls under the same umbrella as their Bingo, Poker and Vegas divisions that collectively serves more than 1 million UK players. Elsewhere on the web they own Oddschecker that was a 2007 acquisition. With their sports channel being the home of the Premier League action, this sportsbook benefits from major advertising perks. This exposure has helped www.skybet.com to become one of the leading online sportsbooks.
Bet365 is the most popular bookmaker online. They control the 67th most visited website by UK visits that highlights their prominence. The closest competitor for visits is William Hill at #99 (data was fetched from Alexa). The number of online players sits at 14 million and so this is a much larger tally than William Hill who sit close to 3 million. This company was formed in 2000 and they launched online in 2001. Denise Coates and family are behind this brand that has really helped to put Stoke on the global map. The incentive to get involved is high through the huge signup bonus of 100% up to £200.