Direct Line Login @ www.directline.com
The Direct Line Group (DLG) is made up of the core brand (Direct Line), Churchill, Green Flag and Privilege. DLG is collectively the UK’s market leading motor insurer. Across general insurance lines they are however dwarfed by Aviva. To highlight the variation, the annual pre-tax profit here is £500 million in comparison to Aviva’s £2 billion. This central brand started out life in 1985. Peter Wood (also known for Esure) was the founder. Today they have 10 million customers and process 13,000 quotes daily. Much of this business is boosted by their multi-million pound TV ad campaigning headed by Pulp Fiction’s Winston Wolfe. For some reason they use the “Winston Wolf” spelling in their site copy.
Advertising to the nation is critical since they exclude themselves from the major price comparison sites where bulk industry business is flowing. They may not wish to be benchmarked against their rivals, but you will find Churchill and Privilege quotes listed and the pricing variation isn’t likely to be significant across the trio. Each of these do generally pop up in top 10 searches, but they have never been ultra cheap, opting instead to create more premium packaged policies (this company has been awarded with a 5 Star Defaqto Rating). The Group’s underwriting department is U K Insurance Ltd. They also underwrite for Sainsbury’s Bank. The key market rivals are the triple A’s (Admiral, Aviva and AXA).
There aren’t many web searches made for the Direct Line login that is surprising. The reason for this appears to be that they provide a limited facility. On heading to www.directline.com you’ll spot “My Account”. On then selecting “Car” the signin will let you retrieve a quote. For other functions they’ll either ask you to call them or forms will be provided to upload documents. The emphasis on phones is never going to go away. This is what their brand was built on and how it is identified today. They do take calls 7/7. This insurer has released a telematics product called DrivePlus. The DrivePlus login is managed at www.mydriveplus.com.