Facebook Login @ www.facebook.com
Mark Zuckerberg’s social media juggernaut was established in February 2004. The original domain used was www.thefacebook.com and in 2005 they dropped “The” and switched to www.facebook.com. Securing this new domain was not easy and it took a $200,000 purchase to acquire it (£140,000). The old site now just redirects. Exclusive membership was initially accessible to Harvard students, that later expanded to Stanford, Yale etc. Then in September 2006 anyone aged at least 13 could join. A major milestone saw Facebook’s billionth user marked in October 2012. There are now 1.5 billion active users. Whilst headed in Menlo Park, California, they have 49 offices worldwide. Other subsidiaries include Instagram, Oculus VR, PrivateCore and WhatsApp.
As the web’s 2nd most visited website there has always been a rivalry with Google who sit 1st. Both tech giants have moved in on each others primary markets that has ignited the tension further as seen with Atlas and Google+. Microsoft has a 1.3% share of FB and we all know of Microsoft’s rivalry with the search giant. Some key rivals in the social game include LinkedIn, Pinterest, Sina Weibo, Tumblr and Twitter. Newer faces on the scene include Ello and Tsu. Then there are of course the various apps progressing well such as Snapchat. Instagram itself may be under their ownership, but this brand is taking users away from the main site.
The Facebook login is the most widely searched facility of them all. The FB signin usage extends across most third party sites who attach like and share buttons and in some cases comment embeds. What is often overlooked is browsing patterns that are used to serve relevant ads. The most common reason that members leave is privacy concerns. Others are unsettled with what has become a playground of narcissism. New competitors have stepped up their game, but you just can’t see a Myspace like collapse. They have essentially been immortalised by David Fincher’s The Social Network. Even if the ship sails here, they’ll thrive in other emerging areas be that drones, virtual reality etc.