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Gala Bingo LoginThe Gala Coral Group is one of the biggest names in gambling and they are set to become an even greater force when their merge with Ladbrokes goes ahead. The Gala Bingo brand is identifiable to most through their chain of 130 clubs. Whilst the branding is still used, the retail side was in fact sold on to Caledonia Investments in 2015. They do still control and there is no plan to sell up. Gala’s site has been live since 2006 that makes them one of the early starters in the niche. They originally started out with their own software, but later moved to Virtue Fusion and this contract has remained in place.


Over the years the battle for retail dominance has been played out with Mecca. Now that they have sold off their land properties, Mecca is less of a fierce rival, but they’ll be keeping a close eye on each other especially since each shares a similar level of popularity. Gala’s Alexa traffic rank is 5th, whilst Mecca’s is 6th that shows how close they are. It is really the websites above who they are gunning for. This puts them up against Jackpotjoy, Tombola, Sun and Sky. Frequent TV ad campaigning has helped them to close up the gap, but they still have their work cut out to lead as they did on the high street.


There has been 5 million members signed up to their clubs. You just wonder what share of this tally has also opted to use them online. It is claimed that there are around 12,000 winners each day. As noted above, at launch they used their own software, but later moved to Virtue Fusion (the bookies favourite). Those that do give them a try receive a welcome bonus of £25 free when £10 is funded. This is joined by a free Emmerdale mug and free games in the Newbies Room for the opening 7 days. Those that pass through the Gala Bingo login can access 22 main rooms and around 300 slots. Exclusive gaming contracts have been penned with Coronation Street and Emmerdale.

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