Paddy Power Login @ www.paddypower.com
Paddy Power was formed in 1988 when 3 bookmakers joined forces. In the modern day their profitable high street chain has expanded up to 600. This Irish bookie has adapted extremely well online building up one of Britain’s most visited sportsbooks. Mobile betting has become key to their operation with around 55% of their revenue online coming from smartphones and tablets. Much of their success has been guided from controversy and their “Laddish” reputation. With advertising we have seen footballers kicking cats and through betting we have seen odds provided on potential extinctions resulting from the BP oil spill. They occasionally lose big paydays intentionally, but this in turn returns loyalty.
When this page was compiled it was announced in the same month that a merge with Betfair had been agreed. This is an interesting combo since both companies are similarly matched on web performance when you compare such things as Alexa rankings and brand popularity (via Google’s shared keyword data). For market share this’ll bring a serious challenge to Bet365, William Hill and of course Coral and Ladbrokes who themselves have recently announced a merge. On last count there was 1.9 million customers joined up. With the recent advertising push (We Hear You ads) they should be pushing ahead of 2 million and their new partner in crime Betfair also has 4 million customers (1.1 million active).
Through the Paddy Power login players have access to a diverse range of betting markets via the interface. Recent site additions have included extra coupon options that is ideal for those looking to compose acca bets, especially since they enable 20 matches to be added with just £0.01 punts. If you stick around on www.paddypower.com to keep track of your bets then the Live-Play facility will serve you well and you can quickly use their Cash Out tool when you please. Site performance on smartphones is notable that you’d expect with these devices making the most money for them. New players adding £10 to their accounts will see a £30 bonus to get going.