POF Login @ www.pof.com
This Canadian dating giant’s story began in Markus Frind’s apartment in 2003. They are well known as Plenty of Fish, but they branded themselves as PlentyOfFish and now more recently as POF. Several years back www.pof.com was the world’s most visited dating website, with 90 million registered users of which 3.6 million people logged on daily and they managed to build 1 million relationships every year. It was stated that 80% of usage on PlentyOfFish took place via phones. Step forward to today and they have now surpassed 100 million members and are now owned by IAC. This is through IAC’s Match Group department that includes such brands as OkCupid, Match and Tinder amongst others.
Just what has happened to POF’s dominance these days? When searching on Alexa’s relationship category they ranked in 14th. We know of many other sites not categorised there and so there may well be many more busier websites. Their overall global rank is currently 56,646, whereby Match.com’s is for instance 960. Even that giant has seen dropping numbers. It does appear to be the rise of the mega apps such as Tinder that are making all of the major gains. Whilst these noted brands are now within the same family it is clear that the innovator of free online dating is losing their edge, not just to apps, yet also to more niche orientated rivals.
Entering the POF login is required to build your profile and start communicating. This PlentyOfFish login isn’t however required to run searches on the network and look in detail at user profiles. You can even see as soon as you reach them how many members are online (logged in) that tends to float between 520,000 and 570,000. They aren’t great on the privacy side. If you do select to hide your profile then this will take you out of all internal searching as well as external that defeats the object. It’s likely that the doors remain open so that they can maximise their page impressions to gain ad revenue.
Can this company again become a market leader in the future? One of the problems faced is that they aren’t continually evolving. Their design layout has remained the same over the years and there are never any fresh features rolled out. Their model is problematic in this space since female users are bombarded with 100s of messages. These are often quickly copied and pasted. This ease of contact increases the opportunity for scammers. It is difficult to get noticed in all of the noise that isn’t usually an issue at paid services. Tinder have however managed to overcome the freebie issue by only opening the line of communication when both members express interest in each other.