RBS Login (RBS Digital) @ www.rbsdigital.com
The Royal Bank of Scotland (branded as RBS) was established in 1727. There is a shared name for the Group that also includes NatWest and Ulster. The government owns a majority share. Out of the Big Four banks, they are the 4th ranked for market capitalisation. They were a much greater force historically, but faced potential collapse when the financial crisis came. They have 700 outlets, whilst NatWest has 1600. Both have a similar user base of around 8 million personal customers. It is difficult to see them taking too much business away from other banks since most of their current accounts have hefty monthly fees and they also no longer offer 0% credit card offers.
Whilst audiences are catered in England and Wales, it has always really been Scotland where Royal has aimed to thrive. Their main competition up north is BOS and Clydesdale. Of this pair, you’d have to say that Clydesdale has been the greater modern competitor through their highly competitive products. A good example of this is seen with personal loans, whereby at this time Clydesdale offers just 3% APR. In comparison, you pay 3.9% here whilst over at BOS the rate was 4.9% (now 3.6%). Across the wider UK, the challenge stems from Barclays, HSBC and LBG. Other high flying rivals progressing well in recent years have been Santander and Tesco Bank.
The banking products are showcased at www.rbs.co.uk, but the logins are taken on externally. The main address is www.rbsdigital.com. This RBS Digital login covers all of the main banking products. If you however switch to credit cards then you will be redirected over to www.rbscardservices.co.uk. These account servicing facilities have been crafted well, but historic tech issues haven’t helped their cause. The major one came back in June 2012 that resulted in a £56 million fine. There was a more recent glitch in 2015. For support, they share contact numbers without noting their active hours. As we’re aware the times should be between 8am and 8pm during the week and 9am to 6pm on Saturdays.
Market Share Ranking 2017…
RBS Online Banking Login Rank: #13.