Unibet Login @ www.unibet.co.uk
Since launching in 1997 Unibet has attracted more than 13.5 million customers. This Swedish gambling firm (today headed in Malta) has licences held across many European countries such as Belgium, Denmark, France, Germany, Italy etc. They have primarily operated from www.unibet.com over the years, but the UK is now served from www.unibet.co.uk that was only launched back in 2014. The markets covered by them include bingo, casino, casino (live), games, poker and sports. Growth in the local space was boosted considerably by their acquisition of Stan James Online. This deal that went through in 2015 was for the sum of £19 million. It was their branding rights and website included and not the chain of 90 betting shops.
Their core brand just sits outside of the top 10 for traffic volume and SJ sits just a little behind them and so even the majors will be keeping a close eye on their progression. The sportsbook is now their 2nd biggest sector (by revenue) with casino gaming still generating the highest share. To aid brand awareness, TV advertising has been tested over the years. There has been a focus on cricket and not just football that has been surprising. Considering the new age of the local domain, their search engine rankings have come along well. Competition however doesn’t just come from ahead, yet also from emerging brands such as Bwin, Marathonbet and Titanbet.
A creative initiative is Unibet’s Live Betting Championship that has boosted loyalty. The Leaderboard section shows the top 100 ranked players. Points are earned on bets placed and the top 10 are invited to London to compete for a £5000 prize. All entrants receive travel expenses and an IPad. To join simply head through the Unibet login and hit the opt-in. To get started on sports they’ll refund your first £20. They aim to attract loyalty through 90+ Cashback, Acca Insurance etc. Software was developed in-house. This was by Kambi Sports Solutions who they did own, but later sold. They also issue for 888Sport that is why each has striking resemblances.